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Tag Archives: word of mouth
Why Movember is such a successful word of mouth marketing campaign
This was my first year participating in Movember and not only has it been an amazingly fun experience but it struck me that Movember is also a perfect word of mouth marketing initiative – one of the reasons I think … Continue reading
Posted in Marketing
Tagged authentic, brand, Calgary, communication, customers, Facebook, Instagram, marketing, Movember, social media, success, Twitter, word of mouth
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Students need guidance to take over your daily social media
One of the myths of social media is that because of their age, students by default can manage your social media for you. As the lead of social media at a university this is something I hear often. The reality … Continue reading
Posted in Community, Marketing
Tagged brand, community manager, guidance, guidelines, interns, reputation, social media, students, summer, teach, word of mouth, work experience
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Kanye West’s Twitter spree; harder, better, faster, stronger
Because I am in the business of word of mouth marketing – anything that suddenly has people talking is sure to get my attention. Last night Kanye West went on a tweeting spree, a tweet for every thought pouring out … Continue reading
Posted in Marketing
Tagged controversy, conversation, debate, ideas, Kanye West, maverick, rant, rebel, spree, tweets, Twitter, word of mouth
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Brand audit tells you the real deal
Your brand is the perception of who you are, your reputation, what others tell their friends, co-workers, fans and followers about you. Whether it is your business or your personal brand, you can manage (not completely control) what your reputation … Continue reading
Posted in Marketing
Tagged audit, brand, business, Calgary, customers, marketing, PR, reputation, research, social media, students, Twitter, word of mouth
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Buzz puts the POW into WOMM
When you embrace the philosophy of Word of Mouth Marketing (WOMM) you are making an undeniable shift in how you think as a marketer. To create content people want to share, you need a buzz-worthy topic. Continue reading
Posted in Marketing
Tagged buzz, customers, marketing, shift, social media, word of mouth
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Join the conversation. Say what?
It is always on my mind, there is too much jargon out there – in the business world in general, but also in the social media and marketing world. People want to fit in and seem ‘in the know’ with … Continue reading
Posted in Marketing, Uncategorized
Tagged authentic, business, buzz words, conversation, engage, jargon, lingo, marketing, social media, word of mouth
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Before you start social networking
The hype around using social media as a marketing and communications tool continues, and many businesses feel pressured to jump on board. How hard can it be to start up a Facebook page and start posting anyway? It may seem … Continue reading
Posted in Marketing
Tagged business, goals, marketing, plan, social media, success, word of mouth
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