Tag Archives: word of mouth

Palm Springs is a colossal experience

I recently went to Palm Springs for the first time on a girl’s trip and had a fantastic time – laying by the pool, wining, dining and shopping what’s not to love! Usually before I go on vacation to a … Continue reading

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Why Movember is such a successful word of mouth marketing campaign

This was my first year participating in Movember and not only has it been an amazingly fun experience but it struck me that Movember is also a perfect word of mouth marketing initiative – one of the reasons I think … Continue reading

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Students need guidance to take over your daily social media

One of the myths of social media is that because of their age, students by default can manage your social media for you. As the lead of social media at a university this is something I hear often. The reality … Continue reading

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Kanye West’s Twitter spree; harder, better, faster, stronger

Because I am in the business of word of mouth marketing – anything that suddenly has people talking is sure to get my attention. Last night Kanye West went on a tweeting spree, a tweet for every thought pouring out … Continue reading

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Brand audit tells you the real deal

Your brand is the perception of who you are, your reputation, what others tell their friends, co-workers, fans and followers about you. Whether it is your business or your personal brand, you can manage (not completely control) what your reputation … Continue reading

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Buzz puts the POW into WOMM

When you embrace the philosophy of Word of Mouth Marketing (WOMM) you are making an undeniable shift in how you think as a marketer. To create content people want to share, you need a buzz-worthy topic. Continue reading

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Join the conversation. Say what?

It is always on my mind, there is too much jargon out there – in the business world in general, but also in the social media and marketing world. People want to fit in and seem ‘in the know’ with … Continue reading

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Before you start social networking

The hype around using social media as a marketing and communications tool continues, and many businesses feel pressured to jump on board. How hard can it be to start up a Facebook page and start posting anyway? It may seem … Continue reading

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