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Tag Archives: business
Will strategy kill the social media star?
Who loves the shiniest, newest, hottest, latest and greatest, just-off-the-presses social media thing? Marketers. I know, I’m one of them! Having to come up with new and creative ways to market ourselves or our clients can sometimes feel boring and … Continue reading
Posted in Marketing
Tagged apps, brand, business, creative, customers, Facebook Places, fatigue, goals, innovative, LinkedIn, marketing, objectives, online community, QR codes, resources, shiny, social media, star, strategic planning, strategy, Twitter, Vine, YouTube
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Brand audit tells you the real deal
Your brand is the perception of who you are, your reputation, what others tell their friends, co-workers, fans and followers about you. Whether it is your business or your personal brand, you can manage (not completely control) what your reputation … Continue reading
Posted in Marketing
Tagged audit, brand, business, Calgary, customers, marketing, PR, reputation, research, social media, students, Twitter, word of mouth
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Have Foursquare will travel
There is an ongoing debate as to the value of location based social media tools such as Foursquare with many asking – what is its purpose? To me, Foursquare has always been a game – no hidden agendas or secret … Continue reading
Posted in Marketing, Travel
Tagged business, check in, Facebook Places, Foursquare, location, marketing, social media, specials, travel, Twitter, venue, Yelp
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Join the conversation. Say what?
It is always on my mind, there is too much jargon out there – in the business world in general, but also in the social media and marketing world. People want to fit in and seem ‘in the know’ with … Continue reading
Posted in Marketing, Uncategorized
Tagged authentic, business, buzz words, conversation, engage, jargon, lingo, marketing, social media, word of mouth
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Before you start social networking
The hype around using social media as a marketing and communications tool continues, and many businesses feel pressured to jump on board. How hard can it be to start up a Facebook page and start posting anyway? It may seem … Continue reading
Posted in Marketing
Tagged business, goals, marketing, plan, social media, success, word of mouth
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How to deal with negative comments and posts
One of the most frequent questions I get asked is ‘what do I do if someone says something nasty on my Facebook page?’ A reality that you must be aware of is that creating any social media account has some … Continue reading →