Tag Archives: business

Will strategy kill the social media star?

Who loves the shiniest, newest, hottest, latest and greatest, just-off-the-presses social media thing? Marketers. I know, I’m one of them! Having to come up with new and creative ways to market ourselves or our clients can sometimes feel boring and … Continue reading

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How to deal with negative comments and posts

One of the most frequent questions I get asked is ‘what do I do if someone says something nasty on my Facebook page?’ A reality that you must be aware of is that creating any social media account has some … Continue reading

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Brand audit tells you the real deal

Your brand is the perception of who you are, your reputation, what others tell their friends, co-workers, fans and followers about you. Whether it is your business or your personal brand, you can manage (not completely control) what your reputation … Continue reading

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Have Foursquare will travel

There is an ongoing debate as to the value of location based social media tools such as Foursquare with many asking – what is its purpose? To me, Foursquare has always been a game – no hidden agendas or secret … Continue reading

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Join the conversation. Say what?

It is always on my mind, there is too much jargon out there – in the business world in general, but also in the social media and marketing world. People want to fit in and seem ‘in the know’ with … Continue reading

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Before you start social networking

The hype around using social media as a marketing and communications tool continues, and many businesses feel pressured to jump on board. How hard can it be to start up a Facebook page and start posting anyway? It may seem … Continue reading

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