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Author Archives: Socialgrrrl
Third Annual Calgary Poutine Crawl
(Drum roll please…….) the winner of the 2013 Poutine Crawl is downtown food! Congratulations to Darren and his team at downtown food for receiving the highest overall ratings on his delicious home cured bacon poutine with a spicy kick from … Continue reading
Posted in Foodie, Marketing
Tagged Anejo, Brasserie, Brava Bistro, Calgary, cheese, crawl, curds, downtown food, fries, gravy, National 17, Party Machine Bus, poutine, rate, restaurants, Teatro, trophy, Yelp
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Will strategy kill the social media star?
Who loves the shiniest, newest, hottest, latest and greatest, just-off-the-presses social media thing? Marketers. I know, I’m one of them! Having to come up with new and creative ways to market ourselves or our clients can sometimes feel boring and … Continue reading
Posted in Marketing
Tagged apps, brand, business, creative, customers, Facebook Places, fatigue, goals, innovative, LinkedIn, marketing, objectives, online community, QR codes, resources, shiny, social media, star, strategic planning, strategy, Twitter, Vine, YouTube
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Why Movember is such a successful word of mouth marketing campaign
This was my first year participating in Movember and not only has it been an amazingly fun experience but it struck me that Movember is also a perfect word of mouth marketing initiative – one of the reasons I think … Continue reading
Posted in Marketing
Tagged authentic, brand, Calgary, communication, customers, Facebook, Instagram, marketing, Movember, social media, success, Twitter, word of mouth
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Students need guidance to take over your daily social media
One of the myths of social media is that because of their age, students by default can manage your social media for you. As the lead of social media at a university this is something I hear often. The reality … Continue reading
Posted in Community, Marketing
Tagged brand, community manager, guidance, guidelines, interns, reputation, social media, students, summer, teach, word of mouth, work experience
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Calgary’s Second Annual Poutine Crawl
One afternoon, one party bus and 40 people visiting six Calgary restaurants to eat, review and rate poutine. That’s how you do a crawl! Each crawler received a sampler size portion of each restaurant’s poutine and rated it from 1 … Continue reading
Posted in Community, Foodie
Tagged bistro 2210, brava, Calgary, crawl, curds, diner deluxe, district, fries, gravy, notable, party machine, poutine, rate, review, ship and anchor, Yelp
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MRU Shift ‘How To’
MRU Shift on May 10, held at Mount Royal University in Calgary, brings together international thought leaders in digital and social media to discuss ‘bridging the gap’ from traditional media to social media. As the community manager for MRU and … Continue reading
Posted in Marketing
Tagged adapt, brand, Calgary, Chris Brogan, communication, community manager, conversation, customers, digital, Facebook Places, IRL, marketing, mobile, mount royal university, mru, Peter Shankman, shift, social media, success, thought leaders, tips, traditional, Twitter
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Top 5 list for creating a social media plan
Every business, small or large, in any industry, using social media already or looking to start using social media – needs a plan. It cannot be overstated that without some thought and strategic planning your best intentions to jump into … Continue reading
Posted in Marketing
Tagged analytics, choosing, communication, community manager, employees, guidelines, internal, measurement, media, people, plan, social, strategic, tools, top 5
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How to deal with negative comments and posts
One of the most frequent questions I get asked is ‘what do I do if someone says something nasty on my Facebook page?’ A reality that you must be aware of is that creating any social media account has some … Continue reading →