Author Archives: Socialgrrrl

Third Annual Calgary Poutine Crawl

(Drum roll please…….) the winner of the 2013 Poutine Crawl is downtown food! Congratulations to Darren and his team at downtown food for receiving the highest overall ratings on his delicious home cured bacon poutine with a spicy kick from … Continue reading

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Will strategy kill the social media star?

Who loves the shiniest, newest, hottest, latest and greatest, just-off-the-presses social media thing? Marketers. I know, I’m one of them! Having to come up with new and creative ways to market ourselves or our clients can sometimes feel boring and … Continue reading

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Playa del Carmen, Mexico

We visited Playa del Carmen over New Year’s and the first two weeks of January, and as always in Playa, we have fun finding new places to go and still love some old favourites. Old favourites Fusion Beach Bar – … Continue reading

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How to deal with negative comments and posts

One of the most frequent questions I get asked is ‘what do I do if someone says something nasty on my Facebook page?’ A reality that you must be aware of is that creating any social media account has some … Continue reading

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Why Movember is such a successful word of mouth marketing campaign

This was my first year participating in Movember and not only has it been an amazingly fun experience but it struck me that Movember is also a perfect word of mouth marketing initiative – one of the reasons I think … Continue reading

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Students need guidance to take over your daily social media

One of the myths of social media is that because of their age, students by default can manage your social media for you. As the lead of social media at a university this is something I hear often. The reality … Continue reading

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Our brains are wired for storytelling

I presented on the topic of storytelling and social media in Toronto at the CCAE conference recently and it seemed to strike a chord with many so I thought it would make a great blog series. Storytelling has a history … Continue reading

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Calgary’s Second Annual Poutine Crawl

One afternoon, one party bus and 40 people visiting six Calgary restaurants to eat, review and rate poutine. That’s how you do a crawl! Each crawler received a sampler size portion of each restaurant’s poutine and rated it from 1 … Continue reading

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MRU Shift ‘How To’

MRU Shift on May 10, held at Mount Royal University in Calgary, brings together international thought leaders in digital and social media to discuss ‘bridging the gap’ from traditional media to social media. As the community manager for MRU and … Continue reading

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Top 5 list for creating a social media plan

Every business, small or large, in any industry, using social media already or looking to start using social media – needs a plan. It cannot be overstated that without some thought and strategic planning your best intentions to jump into … Continue reading

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